team 100%

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Erica Jacobs

Erica is the President of our Board

I started skateboarding at the age of 20 and quickly fell in love with the freedom of expression it gave me. Throughout my 20s, I competed in both local and national competitions. Traveling with my skateboard introduced me to incredible friends and unforgettable experiences.

In my 30s, I shifted my focus to community leadership and founded 100% Skate Club in 2015. My goal is to unite girls, women, and gender-expansive skaters in a welcoming, safe, and fun environment where we can share our passion for skateboarding and grow together as a community!

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Tammy Chow

Tammy is the Vice-President of our Board

In 2021 our family started spending more and more time at skateparks due to our girls really taking a keen interest in skateboarding. My husband and I decided that we needed to very quickly ‘jump on board’ too. From the get-go, I was blown away by the kindness of total strangers volunteering to help my kids out. The skate community is very welcoming and encouraging!
 
Now, as my skill level and confidence have grown somewhat, I try to emulate that same sense of community. I embrace being the skate mom who helps others when I think they might need an extra hand. On one occasion, I took off my own knee pads and wrist guards to help somebody feel safer while learning to drop in! I am delighted to be helping out 100% on the social media front!
 
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Peggy Seto

Peggy is our Secretary and Treasurer
 

I started skateboarding in 2016 after much encouragement from my husband Brian, an avid, lifelong skateboarder.  He introduced our daughter, Emilia, to 100% Skate Club sessions that spring.  With Emilia and our son, Makai, beginning to skateboard, I knew this train was leaving with or without me, so I got on board.

In the beginning, I felt nervous, out of place and in everyone’s way, but soon I met a number of women within the 100% Skate Club community, including Erica and Marlene.  They encouraged me to take my turn in the bowl and also to take up space at the skate parks. 

Today, we skate together as a family and take our boards with us when we travel.  I am grateful to share the love of skateboarding with my family and this supportive, welcoming and diverse community.  I look forward to supporting and furthering the vision and growth of the 100% Skate Club.

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Marlene Hielema

Marlene is the Co-Founder and OG Mentor

I returned to skateboarding at the age of 50 and have been part of 100% Skate Club since our very first session on April 1, 2015. By season two, I began supporting Erica by managing photography and social media for the club.

As 100% Skate Club grew and became a non-profit organization in 2019, my role expanded to include connecting with community partners, collaborating on initiatives, and engaging in strategic planning to ensure the club's goals are met now and into the future. I proudly served as the board’s Vice President for five seasons.

I now enjoy sharing my passion for skating with our members who are 40 and older, helping them discover the joy and freedom that skateboarding brings at any age. I’m also a fierce advocate for our members, ensuring they feel safe, supported, and empowered to claim their space in Calgary’s skateparks.

Skateboarding has truly transformed my life. For the first time, I’ve found a community where I feel I belong, 100%!

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Allison Seto

Allison is our director of stoke.

I've been skating for 5 years and love that skateboarding provides me with another avenue to hang out with rad people, goof around and have fun.

I want to help create a welcoming space that allows anyone to feel like they can be their true self without fear of being judged.

 
 
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Jasmine Lee

Jasmine is our director of miscellany.

I fist pumped into the air when I read about Erica and 100% in Avenue magazine. Other gals to skateboard with, sign me up. My plans were slightly interrupted with having two kids but I'm living my best skate life now.

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Jackie Ho

Jackie provides registration support.

Just a girl here living life through anxiety and endless side quests. I've been skating for more years than the number of tricks I can do but love the feeling of carving a bowl even if I'm still too scared to drop in. 

 
 
 
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Crystal DeCnodder

Crystal and her team at Full Blast Creative provide our website and tech support

I joined 100% in the summer of 2017 after John Hiebert, a local Calgary skater, told me there was a club for girls and women. I now assist 100% coordinating their digital marketing through their website, social media and helping Erica and Marlene however I can with our meetups and events. The truth is, I don’t think I would have taken my skateboarding to a skatepark, for fear that I wouldn’t fit in, if I hadn’t learned about 100%. I didn’t realize until that first night how wonderful it is to be a part of a community of girls and women, just like me, that love to skate. To echo others, skateboarding changed my life!

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